Why Wool, and Why It Matters How It’s Sourced
Not all wool is created equal—and not all wool is sourced responsibly. At KlōTHING Ltd, we’ve built our entire brand around the idea that fashion can be regenerative. That begins with ethically sourced, New Zealand Merino wool, grown in harmony with animals, land, and people.
Here’s how we source the world’s finest wool—with integrity at every step.
1. Animal Welfare Comes First
We only work with ZQ-certified and RWS-compliant farms that meet the highest global standards for animal wellbeing.
✅ No mulesing—ever
✅ Humane, respectful shearing practices
✅ Free-range grazing on open, healthy pastures
✅ Veterinary oversight and pain-free health practices
We believe every garment should carry dignity—not suffering.
2. Grown in Regenerative Ecosystems
Our wool begins in the high country of New Zealand, where Merino sheep graze on lands managed for long-term ecological health.
Our growers practise:
Regenerative grazing to rebuild soil
Water conservation strategies
Native biodiversity protection
Carbon drawdown through soil care
This means our wool doesn’t just “do less harm”—it helps restore ecosystems.
3. 100% Transparent, Traceable Supply Chain
You deserve to know exactly where your garment came from. Every KlōTHING piece can be traced from sheep to shelf.
Source farms registered and audited
Fibre origin available via QR code or garment tag
Long-term partnerships with wool growers, not middlemen
Closed-loop accountability
Transparency isn’t a marketing angle—it’s our standard.
4. Fibre Quality Without Compromise
We select only the finest, superfine Merino fibres for our garments. Every fleece is:
- Graded by micron, softness, and durability
- Carefully sorted at the farm gate
- Spun and finished in facilities committed to non-toxic, low-impact processing
This ensures our garments are gentle on skin, strong in wear, and luxurious to touch.
5. Designed with Purpose, Not Waste
Ethical sourcing isn’t complete without ethical design. That’s why we:
- Use zero-waste cutting techniques wherever possible
- Focus on long-life, repairable garments
- Offer take-back and repurpose programs
- Use recyclable packaging and carbon-neutral shipping
We believe garment ethics begin with fibre, but end with the wearer.
Our Promise: Responsibility at Every Step
We don’t just talk about ethics. We’ve hardwired them into our sourcing model.
When you wear KlōTHING Merino, you’re supporting:
✅ Animal kindness
✅ Regenerative farming
✅ Responsible production
✅ Full traceability
✅ Circular fashion principles
