One Marketplace. Head to Toe.
Product · Price · Quality
KlōTHiNG™ is an Auckland-based lifestyle marketplace built on a single, uncomplicated conviction: a customer should be able to dress, adorn and present themselves head to toe without ever being asked to compromise on what actually matters. We hold ourselves to one standard, and we ask the same of every brand who joins us. We call it PPQ: Product, Price and Quality.
KLOTHING LIMITED is a New Zealand registered company (NZBN 9429052132117), trading at klothing.co.nz and operating from Airport Oaks, Auckland. We began where we knew the ground best premium New Zealand possum merino knitwear, made in Palmerston North by one of the country's oldest surviving mills. What we learned there shaped everything that followed: that provenance can be traced, that price can be honest, and that a customer who is told the truth comes back.
Today KlōTHiNG is a curated marketplace, and a growing one. Knitwear made in New Zealand. Fragrance composed in Barcelona. Women's fashion designed for warmth and movement. Diamonds grown, cut and set with certification you can read for yourself. Different disciplines, different countries, different centuries of heritage held together by the same three letters.
The PPQ Standard
PPQ is not a slogan. It is the filter every product passes through before it is allowed onto our platform, and the promise we make to the person at the other end of the transaction.
P — Product
The right thing, honestly described. Fibre content, origin, dimensions, certification, care. We would rather lose a sale to a specification than win one on a vague adjective. If a claim cannot be substantiated by the maker, it does not appear on the page.
P — Price
Fair, legible and complete. All pricing is displayed in New Zealand dollars, inclusive of GST, with no surprise loading added at the final step. We work directly with makers and brand owners wherever possible so that the value stays in the garment, the bottle or the stone not in the layers between.
Q — Quality
Verified at the source, not asserted after the fact. We onboard brands who can show us their process: the mill, the laboratory, the perfumer, the grading certificate. Quality that can be inspected is the only kind worth selling.
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Trust runs in both directions. Every purchase a customer makes is an act of trust placed in KlōTHiNG. |
An Open Door No Restrictions
Most marketplaces filter by size, by turnover, by how many followers a brand can bring with it. We do not. KlōTHiNG welcomes every brand that has something genuine to offer: a 141-year-old mill or a first-season independent, a global manufacturer or a family atelier, a household name or a maker nobody outside their own town has heard of yet.
There is no restriction on category, no restriction on country of origin, and no restriction on how established a brand needs to be before we will talk. The only thing we ask for is standard, not scale.
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Can you tell us truthfully what your product is made of, and where?
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Can you stand behind your price without hiding costs downstream?
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Can you support the customer after the sale, not only before it?
If the answer is yes three times, there is a place for you here. That openness is deliberate, because the goal is a genuinely complete offer of a head-to-toe solution. A customer should be able to find the jersey, the fragrance, the dress and the ring in one place, at one standard, under one assurance. Every gap in that wardrobe is a gap in the promise, and every brand that joins helps close one.
Built for New Zealand and Australia
Our purpose is specific: to connect New Zealand and Australian customers to the right PPQ. These are two markets with sophisticated buyers, real seasonal demands and too often a narrow, expensive set of options, particularly outside the main centres. International brands of genuine quality frequently have no practical route into Oceania at all, while local customers pay a premium for the privilege of limited choice.
KlōTHiNG exists in that gap. We bring the brand to the customer with clear NZD pricing, GST included, and a single point of accountability if anything goes wrong. For our partner brands, we are a considered, low-risk door into a market that would otherwise take years to enter properly
Our Brand Family
Each of the brands below has its own history, its own craft and its own reasons for being good at what it does. We have set them out on their own terms.
MKM Originals New Zealand
K N I T W E A R · E S T . 1 8 8 4
MKM Originals is the retail brand of Manawatu Knitting Mills, established in 1884 and still designing and manufacturing in the Manawatu region of New Zealand. Head office, factory, distribution warehouse and outlet store all sit on one site, a rarity in an industry that has spent four decades moving offshore. Manawatu Knitting Mills chose not to, and remains a family-owned New Zealand business with connections stretching back over thirty years.
The mill specialises in knitwear from locally sourced natural fibres: Possum Merino, New Zealand Wool, and its own exclusive blends ECO BLEND and Superfine 17-micron Merino. Wool is sourced from New Zealand farms whose suppliers MKM selects on demonstrated best practice in animal fibre procurement and processing. Spinning is done in New Zealand with Woolyarns, to yarns manufactured without harmful chemical substances and meeting European Union REACH standards. Garments are then knitted in Palmerston North and pass a three-point quality check before they reach the market.
ECO BLEND deserves its own mention. Yarn manufacture ordinarily discards a quantity of fibre fluff as waste; MKM collects and re-spins it into an entirely new yarn — production waste turned into a premium fibre that carries the best characteristics of its components. Their natural fibres are 100% biodegradable and renewable.
Native World New Zealand
P O S S U M M E R I N O · M A D E I N N E W Z E A L A N D
Native World is the second in-house brand of Manawatu Knitting Mills, and the more refined expression of the same 141 years of knitwear experience. Its garments are built from a blend of possum fur, merino and silk, a fibre combination that is exceptionally soft, exceptionally light and genuinely exclusive to this part of the world.
Where MKM Originals leans toward workwear and the outdoors, Native World is drawn from the country that inspires it: colours and designs selected for ease of wear, style and comfort, across women's, men's and children's collections plus accessories, including the Heritage by MKM range. Production uses Whole Garment technology alongside a workforce with decades of experience, and remains 100% New Zealand made which is precisely why the mill treats environmental preservation as part of the job rather than a marketing line.
Mocemsa Fragrance
C R A F T E D I N B A R C E L O N A
Mocemsa is a fragrance house with a deliberately contrarian philosophy: no frills. Their argument is simple and, we think, correct that when you buy a high-end luxury fragrance you are largely paying for everything except the fragrance. Mocemsa strips away the extravagant cost of vanity and puts the money back into the bottle.
Production sits in a state-of-the-art facility in Barcelona, Spain, conforming to IFRA standards. Scents are formulated at 25% concentration, which is why they are intense and long-lasting, and the house is cruelty-free. Mocemsa is the only Indian perfumery working entirely from original fragrance formulations rather than reinterpretations.
At the head of its makers is perfumer Pulkit Malhotra, a graduate of the Grasse Institute of Perfumery in Grasse, France, taught by master perfumer Max Gavarry. His compositions draw on the naturally fragrant lands of India, a country whose character is bound up in scent and diversity and are built with hidden notes that only reveal themselves as the fragrance dries down.
Moomaya Women's Fashion
S U S T A I N A B L E · E V E R Y D A Y · R E S O R T
Moomaya designs sustainable women's fashion for the way people actually live: dresses, tops, shirts, t-shirts, co-ord sets, kurta sets, jumpsuits, skirts, trousers, shrugs, kaftans, sleepwear and a dedicated resort range. It is a wardrobe rather than a collection trend-aware, but built for wear rather than for a single season.
The fabric list is where the brand shows its hand: cotton poplin, cotton cambric, cotton satin slub, viscose rayon, moss georgette, poly crepe and jersey rib knit, with fabric weight and garment length published on the product itself. For New Zealand and Australian customers, Moomaya answers a category KlōTHiNG could not otherwise cover: warm-weather and transitional womenswear that is easy to wear, easy to pack and priced for real life.
Greenstar Grown Diamonds Fine Jewellery
S U S T A I N A B L Y G R O W N D I A M O N D S
Greenstar is a fusion of tradition and innovation, born in New York with a stated mission to redefine luxury responsibly. Behind it sits a vertically integrated group with a rich legacy in diamond craftsmanship spanning generations: the parent company J.K. Star since 1993, the diamond growing division AVP Star since 2022, jewellery manufacturing from 2019, and global distribution of lab-created diamonds and jewellery from 2022.
They are pioneers in CVD growth and precision cutting, offering certified solitaires, melees and dossiers, matching layouts and pairs, fancy colour stones, and finished jewellery across classic, bridal, fashion, statement and custom lines. Their stated values are sustainability, integrity, innovation, quality, customer satisfaction, diversity and inclusion, and continuous improvement.
The sustainability record is documented rather than declared. Through AVP Star they hold a Certificate of Greenhouse Gases from UK Certification & Inspection Limited, a Certificate of Responsible ESG Practices, a carbon footprint certification from RSM Auditors, and SMETA certification covering ethical labour practices and business ethics. Their Urban Forestry Initiative, led by J.K. Star across major cities in Gujarat, has planted over 100,000 trees, and their Surat facilities are built with energy-efficient systems, solar panels and rainwater harvesting.
The Head-to-Toe Map
This is how the wardrobe currently assembles — and, just as importantly, where it is still being built.
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CATEGORY |
BRAND |
WHAT IT COVERS |
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Knitwear |
MKM Originals |
Jerseys, half and full zips, hoodies, vests, singlets and tees in possum merino, NZ wool and Eco Blend |
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Luxury knitwear |
Native World |
Possum, merino and silk garments for women, men and children, plus the Heritage by MKM range |
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Accessories |
MKM Originals |
Beanies, gloves, socks, neckwarmers, balaclavas and insoles |
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Womenswear |
Moomaya |
Dresses, tops, shirts, co-ord sets, jumpsuits, skirts, kaftans, sleepwear and resort wear |
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Fragrance |
Mocemsa |
Eau de parfum for women and men, deodorants and scent samplers, at 25% concentration |
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Fine jewellery |
Greenstar |
Certified lab-grown diamonds and jewellery across classic, bridal, fashion, statement and custom lines |
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Own brand |
KlōTHiNG™ |
Oversized tees and a growing own-label range |
Footwear, leather goods, eyewear, watches and grooming are the categories we are actively seeking partners for. If you make any of them well, we would like to hear from you.
Partner With Us
KlōTHiNG is a platform, not a middleman with an opinion about your brand. Partners keep their own name, their own story and their own pricing integrity. We provide the storefront, the local market presence, the customer relationship and the accountability, and we present your brand the way you would present it yourself full story, proper imagery, correct specifications.
Our commercial terms are published rather than negotiated in the dark: a flat commission on monthly net sales excluding GST, a modest annual subscription, and a nominal per-product upload fee. Nothing is hidden, and nothing changes without notice.
If you have read this far and recognised your own standards in ours, the next step is a conversation.
KLOTHING LIMITED