Image Brief for Product Photography

Image Brief for Product Photography — KlōTHING

Mobile-first imagery that sells: clear product shots, lifestyle context, and fabric detail.

Objectives

Elevate product visuals to improve trust and conversions across mobile and desktop.

Maintain consistent lighting, backgrounds, and color accuracy that reflect the 240 GSM terry fabric and fit.

Shots per product (minimum 3–4)

1) Product shot on white

Clean, crisp, true color rendering.

2) Lifestyle shot

Wearable in real-world context, scale included.

3) Detail shot

Close-up of fabric weave and texture (GSM, stitching).

4) Optional

On-model or 360°/short video for fit.

Image specs

Resolution

Product: 2048 x 2048 px

Aspect ratios

Product: 1:1; Lifestyle: 4:3 or 16:9

Format

WebP preferred; JPG/PNG fallback

File naming & alt text

Naming: productname-color-variant_code.jpg (e.g., the-240-tee-black-S.jpg)

Alt text: “[Product name] in [color] – fabric/fit highlights”

Workflow & ownership

Phase 1 (2–3 weeks): Refresh imagery for top 20–30 SKUs to match the new visual style.

Phase 2: Refresh remaining catalog as budget allows.