Our Possum Merino Story: Sustainable, Warm, and Made for New Zealand
Why Possum? Eco-Luxury for Conservation
The Brushtail Possum is a prolific species in New Zealand that poses a significant threat to our unique native habitat and birdlife. By utilizing its exceptional fibre, KlōTHING actively supports New Zealand conservation efforts and helps restore ecological balance. Choosing our Possum Merino means investing in Sustainable Knitwear that protects New Zealand's environment. This is Eco-Luxury with a profound purpose.
The Fibre Science: Superior Lightweight Warmth
The magic is in the structure. Possum fibre is naturally hollow, making it an exceptional thermal insulator. This natural Hollow Fibre Technology ensures our garments are up to 55% warmer than traditional Merino wool alone, providing a superior warmth-to-weight ratio. The result is an incredibly soft, lightweight, and non-scratchy garment—the ultimate thermal regulator for any climate.
Ethical Sourcing: Certified Quality & Traceability
Authenticity matters. Not all brands meet the criteria to handle this unique material. Our supply chain is not only fully traceable and committed to rigorous ethical sourcing standards, but our entire sourcing team is fully certified to acquire and process genuine Possum Merino. This certification ensures complete material integrity and guarantees the quality and perfection of every piece, from the fibre source to our proudly NZ-made knitwear.
| Section | Key Message | Visual Support |
|---|---|---|
| Why Possum? | This is a conservation effort. The Brushtail Possum is an invasive pest that threatens native birds. By utilising this fibre, we support the health of the NZ ecosystem. | or native forest. |
| The Fibre Science | It is a naturally hollow fibre, making it 55% warmer than wool and incredibly lightweight. It's the perfect thermal insulator. | Close-up macro image of the yarn/fibre structure. |
| Ethical Sourcing | Our supply chain follows rigorous ethical pest control standards and is NZ-made, ensuring traceability and quality from start to finish. | Image of the NZ Knitting Mill or beautiful NZ landscape |