Earth First Ethos

The KlōT͟HiNG Ltd Vision: A Movement to Natural

At KlōT͟HiNG, our vision is to redefine comfort with integrity. We believe that what you wear should be a true reflection of your values.

Transparency woven into every thread. In a world of fleeting trends, we've built a story of connection from the pristine landscapes of New Zealand directly to you. Our commitment to transparency has guided us from day one, from ethical sourcing to the final stitch. You deserve to know exactly how your gear comes to life, from fiber to finished product.

A commitment to the earth. We're not just selling KlōT͟HiNG; we're championing a movement. We stand by our ethos to "Move to Natural," embracing the natural fibers that feel better, perform better, and are better for the planet. Our commitment to the land runs deep, partnering with New Zealand merino stations that are leaders in regenerative farming. This powerful approach helps promote biodiversity, enhance water cycles, and improve soil health, ensuring we give back to the earth that gives us so much.

By choosing KlōT͟HiNG, you're not just buying a garment; you're supporting sustainable practices, honoring nature, and becoming part of a community that values quality over quantity.

Experience the difference that comes from a genuine connection to the earth and the people who care for it. This is KlōT͟HiNG. This is our promise.